Hi, I’m Alice!

Product designer at AWS with 8+ years of experience, designing AI-powered experiences and complex systems. Co-founder of FamBam Games, taking consumer products from concept to 2,400+ stores.

👋 Say hi at hong.sejung@gmail.com

Favorite Case Studies

AWS Verified Access Policy Assistant

AWS console tool that helps IT admins write, test, and validate Cedar-based access policies using real identity and device context, reducing errors and increasing deployment confidence.

Company
Amazon Web Services

Role
Lead UX Designer

Nimbus (Design System)

Co-led the creation of Capterra’s first design system, Nimbus — from audit and testing to stakeholder buy-in, token and component design, and rollout planning.

Company
Gartner (Capterra)

Role
Project Manager and UX Designer

AWS Outposts Quote & Order

Introduced a quote-first workflow in AWS Outposts to simplify multi-stakeholder, async ordering and provide upfront pricing for high-cost hardware purchases.

Company
Amazon Web Services

Role
Lead UX Designer

✨ A little about me ✨

Avid Planner

I’m definitely a Type A traveler—the kind who builds color-coded Google Maps and detailed itineraries for every trip.

Major Foodie

My favorite way to learn about a new culture is through food. I live to eat and love to travel for the perfect bite.

Game Designer

When I’m not designing digital experiences, I’m designing analog ones.